Coupon redemption rates are on the rise since the recession. The strongest coupons give something away, free is one of the most powerful words in any ad. Giving something away with the purchase of another item is a good tactic. The ideal item is something with a low hotel cost but which has value for the consumer. For example the most expensive part of a fountain drink in a restaurant is the cu which costs a few pennies, so the cost is low for the merchant. The consumer places the value of a drink at a dollar or more. A free drink with a meal is a great deal for everyone involved. Ask your clients about items with a high profit margin. These items will be good candidates for a coupon offer.
Keep Smiling, Keep Selling!
Thanks Jim Busch
About Me
- Jim Busch
- After more than 30 years in sales and advertising I have to agree with Jerry Delafemina who said: "Advertising is the most fun you can have with your clothes on." I am currently employed as the sales trainer and research consultant for Trib Total Media in Pittsburgh Pa. I also am available for freelance training and speaking assignments. There is nothing I enjoy more than helping sales people and sales managers to be successful.
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