The 3 "V's"

As sales people we have 3 tools to use when persuading a customer. I call these tools the "3 V's". These stand for Visual, Verbal & Vocal and all three contribute to your success or failure. Visual is the message you send by your appearance, how you dress, your posture and body language and especially your facial expressions. A great smile is a worth a lot of money in increased sales. Verbal is the "V" that most people think about. These are the words you use. Think about what you are saying, keep your language simple and customer focused. The 3rd V is important to all sales people, but is critical to telephone reps. Vocal is how you use your voice. Do you sound confident and knowledgeable? Are you coming across loud and clear? Do you modulate your voice to hold the customer's interest? These all have an effect on the outcome of a sale. I suggest videotaping yourself role playing with a friend or coworker and then honestly critiquing how you appear on a call. I have even studied theater to learn how actors control the 3 "V's". The more you think about how you behave in these three areas, the more you will be able to control them and the more you will be able to control the outcome of the call.

Keep Smiling, Keep Selling!

Thanks Jim Busch