Weekly Quote

Here is a quote to share with your customers:

"We find that advertising works the way grass grows. You can never see it, but each week you have to mow it!" Andy Tarshis

One of the hardest thing to do when you sell advertising for a living is selling frequency. Every customer want to get the quick hit, the ad that produces immediate measurable results. As their consultant we need to show them that a steady consistent program will give the best return on their investment in the long run. I have used this quote to describe this effect.

Keep Smiling, Keep Selling!

Thanks Jim Busch