Weekly Quote

Some truths are hard to take. This quote expresses one of these tough facts:

"The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad."--Howard Luck Gossage

Just putting an ad in our paper is not enough. We need to work with our advertisers to create ads that are compelling and the grab the reader's interest. We need to convince our customers that they need to make offers that offer great value to consumers. We need to be true advertising consultants not just sales people.

Keep Smiling, Keep Selling!

Thanks Jim Busch