Quote of the week

Leo Burnett was one of the great minds of the advertising industry. He was famous for his "Leo's", short quotations that held great wisdom about advertising. Here is one of his best:

Advertising is the ability to sense, interpret...to put the very heart throbs of a business into type, paper and ink."

I have always told my customers that "Your advertising is you in print." A good ad should reflect the customer's business. An ad should tell the customer's story. It should accurately communicate the style and look of the customer's enterprise. When a customer tries to save a few pennies by cramming their copy into a tiny ad, readers will get an impression of a cluttered, cramped store front. Customers spend a lot of money to make their place of business attractive to potential shoppers. They should not scrimp on their other location--their ad in the paper.

Keep Smiling, Keep Selling!

Thanks Jim Busch