Get them moving

When customers get hung up on a problem or a mistake in an ad the sales process comes to a halt. Going over and over a problem is counter-productive and actually makes the problem worst. The best way to handle this is to acknowledge the problem and then ask the client "Moving forward, how can we remedy this situation." The phrase "moving forward" takes the focus off the problem and places on it finding a solution. This can get the sales process back in gear again and moves you toward a close.

Keep Smiling, Keep Selling!

Thanks Jim Busch