Power Phrases for Sales People

Here are a couple of phrases to use on a sales call to give your message impact. I have used versions of these for years to good effect:

1. "If it were me"--This tells the customer that you identify with him and that you are interested in his/her welfare
2. "My customers tell me that"--Customers inherently distrust a sales person (They know why we're there!) Putting your words in someone else's mouth gives you added credibility.
3. "We don't want this to happen to you"--Fear is a strong motivator, relate a story about a business damaged by a poor advertising decision and then use this.
4. "This would be like"-- Nothing promotes understanding like the use of a good analogy. They are particularly powerful if you can relate your recommendation to the customer's business: "Mr. Customer not advertising would be like not replacing your merchandise, you need to replenish your stock and you need to replenish your customer base."

These phrases work on a customer's emotions and help them to see the value you offer.

Keep Smiling, Keep Selling!

Thanks Jim Busch