Quote of the week

Leo Burnett was one of the most creative advertising men of all time. He was the master of the pithy statement that contained great wisdom. Here is Burnett's twenty word description of advertising:

Advertising says to people, "Here's what we've got. Here's what it will do for you. Here's how to get it."

Think about this simple statement each time you build an ad. Most ads I see have parts 1 & 3 but forget to tell the reader "Here's what it will do for you." Make sure your ads offer a benefit to your readers. Benefits are the thing that makes the ad work.

Keep Smiling, Keep Selling!

Thanks Jim Busch