Let your fingers do the walking

The Yellow Pages are not what they used to be. The easy access to information on the web has hit the directory industry hard. That said, the Yellow Pages still contains a lot of information on the business community. I suggest that you carry a copy of the local directory in your car. When you call on a prospect a glance at their ad (if they have one) will tell you what they do and other information such as when they opened ("since 1975"). The phone book will also give you an idea of their competition. This information can help you to formulate good questions to start the sales conversation. The phone book is an easy to use data base and only takes a few seconds to consult prior to a call.

Keep Smiling, Keep Selling

Thanks Jim Busch