The end of an era

I just read that Verizon (A regional telephone company) will no longer deliver a white page directory to residential addresses. They admitted that few people are using them any more and that most people prefer to use the web to find numbers. There is a surprising amount of money invested in bold listings in the white pages. Most advertisers don't even know this is part of their directory program. I would not be surprised if the yellow page reps fail to advise their customers to remove this listing in spite of the fact that the white pages will only be going to businesses. This move also brings the value of their yellow page program into question. You might want to open up a discussion with your customers about their directory program. This is a great way to free up some revenue for your paper,

Keep Smiling, Keep Selling!

Thanks Jim Busch