The local Yellow Pages is a great tool for sales people, I always carry one in my car. The phone book has a lot of information about potential advertisers. You can get copy points and a feel for the style of the advertiser. You can also see who their competitors are. Don't forget that Yellow Page advertising is very expensive. Find out when your local directory closes for the year. If you help the customer reduce his/her yellow page program, you can free up a lot of money for advertising in your paper.
Keep Smiling, Keep Selling!
Thanks Jim Busch
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