Customers on the move

A lot of customers feel they don't need to advertise because "Everyone knows them." According to the research firm Melissa Data the average business loses 20% of their customer base every year. (Some businesses lose even more--the average for dry cleaners is 40%) According to the US Census Bureau 46% of Americans moved between 1995 and 2000. Every time someone moves businesses loses a customer. The old customers may know them but they need to advertise to introduce their business to the "new neighbors." By the way these newcomers are "hyperspenders," A USPS survey found that new residents spend an average of $7100 in the first few weeks when they are establishing themselves in their new neighborhood. Since they are new to the area, they have to rely on advertising to locate sources for their needs.

Keep Smiling, Keep Selling!

Thanks Jim Busch