If you are not already using the online networking site LinkedIn you should consider joining. Once on LinkedIn you should try to make connections with your advertisers. Get in the habit of updating your status by posting ideas and success stories. Each time you do this your clients will be updated. They may choose not to read every post because they are busy but this still creates the impression that you are a person that gets things done. LinkedIn is also a great place to learn what is going on in your customer's world. When a client or prospect posts some good news drop them a card or at least send a congratulatory e-mail. This site also is a great place to research prospects and find common ground with them. "I see you went to State U., so did I." In our business, as in life, knowledge is power, LinkedIn is a great way to gather knowledge about your customers.
Keep Smiling, Keep Selling!
Thanks
Jim Busch
About Me
- Jim Busch
- After more than 30 years in sales and advertising I have to agree with Jerry Delafemina who said: "Advertising is the most fun you can have with your clothes on." I am currently employed as the sales trainer and research consultant for Trib Total Media in Pittsburgh Pa. I also am available for freelance training and speaking assignments. There is nothing I enjoy more than helping sales people and sales managers to be successful.
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