State a benefit with a question

Customers are naturally wary of statements by sales people. Like most people they don't like to be told what to do. This is why questions are the best tool a salesperson can use to fully engage a customer. Instead of stating a benefit, "My product targets the local market", use a question to get your point across, "How important is targeting the local market" This not only highlights your point but causes the customer to think.

Keep Smiling, Keep Selling!

Thanks

Jim Busch