Once again the price of gas is going through the roof. Like every change in the economy this can be a challenge or an opportunity. It can be a challenge if it stops people from shopping and makes our customer's paranoid. It can be an opportunity if we are proactive and help our customers be prepared for the impact of rising fuel costs. High prices at the pump will keep people close to home. This is a good thing for locally oriented papers like ours. We should also go after accounts that offer energy saving services such as tune-ups, oil changes etc. or businesses that offer home delivery. You can also design ads with headlines like "Save gas, shop close to home."
Keep Smiling, Keep Selling!
Thanks
Jim Busch
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