Never use the "A" word

I try to avoid using the word "Advertising" on a sales call. This word has a bad connotation with customers. They see advertising as an expense. I prefer to say "tell your story to the public," or "put informqtion about your business in front of potential customers." These phrases are much more descriptive and less threatening to your prospects.

Keep Smiling, Keep Selling!

Thanks

Jim Busch