Know what you are selling

The name of this blog and my business is Ideas and Eyeballs. This rather odd title comes from my belief that this is what we advertising folks really sell. We offer good ideas to move customers products and deliver them to the "eyeballs", the people they want to reach. As a rep you should prepare a "dossier" of the people in your market area. You should know the ages, incomes etc. of the areas where your publication is delivered. You can get this information from local chambers and business groups or from the web. A good place to start is melissadata.com Their ""free look ups" include detailed demographics by zip code. Having this information allows you to talk intelligently about the market and the value you deliver to the customer.

Keep Smiling, Keep Selling!

Thanks

Jim Busch