I've been framed.

I just read about a study where college students where given lists of words to read. One group was given a list of words linked to rudeness (insult, offend etc.) and the second group read a list of "polite" words (Complement, Thanks etc.). The subjects were then asked to walk down a hall where one of the researchers "accidentally" bumped into them. The people who read the rude words responded rudely and the members of the second group responded courteously. Psychologists call this "priming" and it has a big impact on sales. We should prime our customers with "value" words to make them more inclined to buy. On the flip side we should be careful that we are not "primed" by the negative thoughts and objections we hear over and over. Being aware of "priming" is a key to being successful in sales. Keep Smiling, Keep Selling! Thanks Jim Busch