Many people dream of going into business but only a small percentage of the population actually takes this big step. One of the big motivators people give for opening their own business is independence, they want to be their own boss. Bear this in mind when calling on small business people, these folks don't like to be told what to do. This why high pressure techniques are so ineffective in our business. The best way to sell entrepreneurial types is to use good question technique. Ask questions that help your prospects discover the need for your products on their own. Always remember these people resist being pushed but that they are easily led when they see the value of your offering.
Keep Smiling, Keep Selling!
Thanks--Jim Busch
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