Today a massive snow storm is blanketing my area. This means that some of my reps will not be able to meet with some of their customers. Sometimes the customer's stores don't open or some service customers will be out doing storm related repairs. This can happen at anytime. If it is not a storm, it could be a personal emergency for the client. We know how important consistent advertising is for our client's success. To ensure continuity you should have a back-up ad for every regular account. This should be a generic ad that you can use when you can not reach an advertiser. Get prior approval on this ad and let the customer know that it will run when they are unavailable. This will send a signal that you care about them and that continuity is important.
Keep Smiling, Keep Selling!
Thanks Jim Busch
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