Good enough is neither good or enough!

Here is something that occurred to me as I prepared my recap report for December 2010.

In the last few weeks of 2010 I closed over $200,000 of new business for my company. In each case we won this business from competitors and in several cases had to overcome the objections of their advertising agencies. In each case we were able to secure this business by using research, good planning and by adhering to good sales practices. We investigated the customer's situation and needs and formulated a creative plan. We approached the customers with a well thought out program that included ad layouts. Between the tight economy and the rise of alternative media print we can not longer afford to "Wing it." Selling print advertising in this environment requires a lot of hard work before and after the sale. Selling today requires more than a big smile and a firm handshake. If we want to be successful in 2011 we need to bring our "A" game to every customer.

Keep Smiling, Keep Selling!

Thanks

Jim Busch