The grass is greener under the snow

In January, much of the country is locked in the deep freeze. This puts many of our service businesses on hold. With snow on the ground landscapers, roofers and many contractors can do little more than wait for spring to arrive. This is also true for driving ranges, Dairy Queens and many other warm weather recreational businesses. This makes January the best time to reach out to these businesses to plan their advertising. In February and March they will start ramping up for spring and after that you will be lucky to get more than a few minutes of their time (Remember they have to make 12 months of income in a very short season). By contacting them during their "flat spot" you are more likely to get their undivided attention. This also puts you ahead of the competition. I suggest you lay out a plan for the entire season and give them some ideas to kick their season off with a bang.

Keep Smiling, Keep Selling!

Thanks Jim Busch