On New Years just about everyone makes resolutions. A good question to ask your prospects at this time of year is "What are your New Year's resolutions for the business?" This is a good way to start a discussion about their goals and how advertising can help them realize them. You should prepare some ideas and perhaps some layouts to demonstrate your interest in their business. You want to be sure that you are a big part of their business plans for 2011. Any time you talk about their goals and the future of their business you exchange your sales person's clothes for the much more attractive garments of a consultant.
Keep Smiling, Keep Selling!
Thanks Jim Busch
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