Sales Resolution #1

Here is the first in a series of resolutions for advertising sales people. This is a rather simple one--keep your mouth shut!. Sales people should resolve to listen far more than they speak on a sales call. Instead of making statements, they should ask more questions. Customers seldom lose interest or get bored when they are talking. In addition to keeping the customer engaged, when the customer is talking is talking you may learn something you can use to sell the client. Sales people are often tempted to keep talking about their products and themselves because they are more comfortable doing so. Talking about the customer's business may lead into unknown areas but this will enable you to sell programs that solve their problems.

Keep Smiling, Keep Selling!

Thanks Jim Busch