Lessons from Groupon

Over the weekend I listened to an interview with Andrew Mason, the founder of Groupon. He had some very nasty things to say about print advertising. We are squarely in Groupon's sights and he is coming after our business. He is very proud of the results his "model" is producing for small local businesses. He credits their proactive method of sending offers to customers for generating large responses. Later in the interview he talked about the importance of his people. His people are trained to convince advertisers to offer deep discounts to Groupon members. I believe these highly motivating offers are the key to Groupon's success and that if businesses made the same offer in print that the response would be even greater. The take away here is that we need to push clients to make compelling offers in their ads.

Keep Smiling, Keep Selling!

Thanks Jim Busch