Sales Resolution #4

My 4th sales resolution is Use a presentation binder. A presentation binder (or pitch book) is an organized collection of sales materials. This should include any maps of your circulation, research statistics, testimonials etc. It is also a good idea to include samples of your products. Using these printed materials on a sales call lends power to your presentation. Many people are visual learners and using a presentation binder will make more of an impression than words alone. This also serves as a memory aid for the sales person and helps them to remember to present the full product line. Testimonials in print are much more believable than hearing the story from the sales person. Taking the effort to put together a sales binder will pay off in increased sales.

Keep Smiling, Keep Selling!

Thanks Jim Busch