To catch fish you need to bait the hook

According to a Harris Interactive poll, during a recession, 63% of consumers will not make a discretionary purchase unless they have a coupon or some other kind of incentive. This is good news for those of us in print media. In spite of the growth of Internet coupons, consumers still get the great majority of their coupons from print sources. Consumers are conditioned by long experience to think about print when they are looking for coupon or incentive offers. Businesses that want to maintain their cash flow in a recession should focus on offering value to the consumer in their advertising.

Keep smiling, keep selling.

Thanks Jim Busch