Great copy idea

As a student of advertising, I like to collect ad ideas that I like and can use. I just saw a great ad for a funeral home designed to position them against their lower price competitors. The ad features two graphics, a night sky and a daytime sky. These graphics work in conjunction with this headline and sub headline:

Is Value More Important Than Price?

The Difference Can Be Night & Day

Body copy under the "Sun" graphic explains the customer's value proposition. Copy under the "Moon" graphic addresses the risks of going with the low price competitor. The use of the headline and these graphics communicates the advertiser's message clearly and dramatically.

Keep selling, keep smiling

Thanks Jim Busch