A local dentist came up with a great way to promote his practice and get some great PR. In the interest of protecting the teeth of local children he is buying their Halloween Candy. We haven't worked out the ad copy as yet but he is thinking about paying a set price per pound of goodies. He will also give the kids healthy snacks like apples and a coupon for Mom & Dad. To really position himself positively in the eyes of the community, he is going to ship the candy he collects to the local troops in Afghanistan (Tooth decay is the least of their worries).
This promotion is a great way to create a buzz and position the dentist as caring about the community.
Keep smiling, keep selling
Thanks--Jim Busch
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