Selling against TV

Here's a fact from yesterday's USA Today (Tuesday October, 13, 2009) that should interest anyone who is considering television advertising.

In 2002 1.5 million Americans owned a DVR

In 2009 43.7 million Americans own a DVR

One of the main reasons people buy digital video recorders is to avoid commercials. Even if a consumer watches the program a business has purchased, the likelihood of their commercial being seen is significantly less than a few years ago. If you have advertisers who invest in local broadcast or cable advertising, share this fact with them. They would do better advertising in your paper where consumers actively seek out the ads rather than actively trying to avoid them.

Keep smiling, keep selling

Thanks Jim Busch