July is typically a slow time for advertising. Many advertisers cut back based on the theory that two many people are on vacation. This may have been a valid idea in 1968 but not today. The old fashioned two week vacation went the way of the automobile tail fin. Few people even take a full week's vacation using their time to create long weekends. This was the trend even before the economy contracted but the recession has kept even more people at home. Many people are taking "staycations" choosing to stay at home and visit local attractions and restaurants to save travel and hotel expenses. Advertisers who opt out for the summer months miss their chance to tap into this business. Talk to you customers about this and design some ads to attract "staycationers" to their business.
Keep Smiling, Keep Selling!
Thanks
Jim Busch
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