I just finished "Unthinking--The Surprising Forces Behind What We Buy" by Harry Beckwith. I found this to be an excellent book for those of us in sales and marketing. Beckwith touches on many psychological and cultural factors that affect the way we see the world and make buying decisions. He makes this information approachable to the layman by using real world case studies. This book can help the sales person understand the psychology of buying and how design affects the response to an ad. I strongly recommend Beckwith's book.
Keep Smiling, Keep Selling!
Thanks
Jim B.
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