What's working in Pittsbugh

At the Pittsburgh Pennysaver we sell a lot of print & deliver inserts (3.5 million in the avg. week). These are available in a variety of sizes and papers. We do a lot of restaurants, pizza shops and other businesses that like to do coupons. One design is particularly popular because it highlights the coupons and gets a great response.

We sell an 11 X 17 flyer that is folded twice. The key to this design is that the first fold is made 2" t0 2-1/2" off center. In other words, instead of making the fold at the 8-1/2" point we make it 11" from the end. When the piece is folded again, this time in the center, a 2-1/2" tab is created. We lay out the piece so this tap is where the coupons are located. When a reader opens the piece the coupons "Pop". This effect can be enhanced even further by printing the coupons in a contrasting color.

Here is a diagram that may help. Please note that I obviously do not have a graphics department.

On several occasions, this idea has helped me to close a sale.

Keep smiling, keep selling.

Thanks Jim Busch