Designing ads for your company's website is somewhat different than doing layouts for your print product. Most online display ads contain a link to the customer's site. Think of online ads as a high tech headline. Like a headline the banner ad is intended to grab the viewers attention and get them to read further. Online ads must be simple and straightforward to attract viewers who are surfing your site. They should offer to reader value and clearly indicate what the ad is offering "Save Big on Product Name" In this case the "body copy" of the ad is the customer's website. Include a message to motivate the viewer to click through to the link. Use phrases like "Click here for details" or "Click here for coupon." Online ads with heavy copy fade into the surrounding site. Ads that "tease" viewers to access the customer's web site are most effective.
Keep smiling, keep selling.
Thanks Jim Busch
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