What is their business model

When you are talking to a customer you want to ask about their business model. Ask what are their most profitable products or services, what is the average value of a customer and if they get a lot of repeat business. The more you understand how they make money, the more you will understand how your product can help them. Remember a benefit is only a benefit when the customer sees how it will accomplish their goals. For interest if product A is twice as profitable as product B, an ad for product A will produce a much better ROI. It is much easier for the customer to see how this ad will pay for itself. Educating yourself on your customer's business is the first step in selling a program that will produce long term revenue for their company and yours.

Keep Smiling, Keep Selling!

Thanks

Jim Busch