Show and sell

Scientists have determined that 80% of the information that humans take in is visual. In spite of this fact, most sales people don't try to engage a prospects visual senses. Research has shown that using a presentation binder and sales collateral materials. If you show a customer a visual of what you are telling them about their retention of the material increases significantly. in my experience the reps I work with either do not take sales materials with them into a call or if they do have them, they do not open them. If you want to increase your sales effectiveness, assemble a well organized "pitch book" and use it on every call.

Keep Smiling, Keep Selling!

Thanks,

Jim Busch