Tuesday, April 26, 2011

Headline Idea #1

When trying to come up with a headline or copy for a customer here's a good question to ask business owners: "When you first meet a new customer what questions do they ask about your business?" Remember for every on of their customers who come forward to ask this question there are many others who will not make the effort. By answering these questions in the ad, many more people may be motivated to visit the business. An ad should tell the business's story to consumers. Once you know what potential buyers want to know , you can tell a story that speaks directly to them.

Keep Smiling, Keep Selling!

Thanks

Jim Busch

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