The "creative" process

Creativity is a definite creative advantage. Customers look to us for new ways to promote their business. We also need to find creative ways to reach our customers. I see creativity as a two step process:

1. First you must keep your eyes and ears open. You must develop what writer Roger Von Oech deemed the "Hunter's attitude." Always be on the look out for ideas and changes in patterns.


2. The second step requires asking yourself this question: "How can I use this?" Does a change in a pattern open up an opportunity for your paper. Does the problem the customer told you about offer a new way to help them. If you get in the habit of looking for opportunities you will find them. This is what psychologists call the "broaden and build" effect. Believing you will find something good opens your perspective and you notice opportunities that others miss.

Once you develop a reputation as a creative problem solver customers will welcome your ideas and your sales will increase.

Keep Smiling--Keep Selling!

Thanks

Jim Busch