Watch the morning news and you're sure to see a story about the "bedbug invasion." The media coverage of the return of bedbugs is making the public paranoid about these little critters. When consumers get paranoid they naturally reach for their wallets. Make sure you call on your exterminator customers. One of my guys has seen his business increase because he is promoting "free bedbug inspections." Even if they don't find bedbugs, when they do the inspection they are able to propose and sell other services. He told me he found several people who had termites and he was able to eliminate them before they did noticeable damage.
Some retailers also are cashing in on this scare. "Bedbug proof" mattress covers and other products sell at a premium. We have an opportunity to make some sales by helping our customers take advantage of this problem. By paying attention to the news and asking "How can I use this?", we create opportunities for ourselves and our customers.
Keep Smiling, Keep Selling!
Thanks Jim Busch
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