Avoid the "A" word

At the beginning of a call I avoid using the "A" word--Advertising! Many business owners consider advertising to be an expense and many people pitch some very bad products as "advertising" Rather than ask for the person who is "handles your advertising," I prefer to ask for the person who "is responsible for getting the word out about your company" or "for telling your story to the public." These phrases have a better connotation and are customer focused.

Keep Smiling, Keep Selling!

Thanks Jim Busch