"The more you say, the less people remember." Francois Fenelon
Salespeople have a reputation for being great talkers. The truth is that the best sales people actually let the prospect do most of the talking. Good sales people are good listeners. If you pay attention to the customer, only speaking to ask investigative questions and to offer a solution when you have uncovered a problem you will be successful. You should only talk about your product when you are offering it as a solution to a clearly defined problem. Blathering on and on about your product outside of this context will have no effect on the buyer other than boring them.
Keep Smiling, Keep Selling!
Thanks Jim Busch
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