Quote of the week

"We may convince others by our arguments, but we can only persuade them by their own." Joseph Joubert

What is the difference between "convincing" and "persuading" others? I believe if you convince them they see the strength of your argument but will not make changes. They are acknowledging that you may be right, but that this fact on little impact on their thinking. When you persuade someone you have changed their thinking and they will take action. The best way to accomplish this is by asking good questions that lead the customer to discover what you want them to know on their own.Your goal is to help them discover their own argument for advertising with you.

Keep Smiling, Keep Selling!

Thanks Jim Busch