The leading complain that businesses have with the sales people is lack of follow-up. Reps make promises and fail to keep them. Most of the time this is due to poor organization. Establish a system to track your commitments. When you promise to a customer immediately record it in your day-timer. For longer term commitments set up a tickler file to remind you what needs done and when it needs to be done. When following up with a contact remind them of the previous meeting. Tell them something like "When we met on the 15th of last month you asked me to get back to you today. I've put together the information you requested." By reminding them that you lived up to your end of the bargain, makes them feel a commitment to you.
Keep Smiling, Keep Selling!
Thanks Jim Busch
Sunday, July 18, 2010
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