"How am I doing?"

"How am I doing?" was a question Mayor Ed Koch constantly asked the New Yorkers he met on the street. This is also a question you should contantly ask your customers. A study conducted by Bain & Co. found that while 80% of the sales people they interviewed believed that they delivered excellent customer service only 8% of their customer's felt that they did. More than half of the businesses rated the service they received as marginal and one third said they were actively seeking competitive bids. The lesson here is that customer's often won't tell you when they are unhappy with you. This is why you need to constantly and honestly look for seek feedback from your advertisers. This is the only way to fix a problem before it becomes a crisis.

Keep Smiling, Keep Selling!

Thanks Jim Busch