The title of this blog is not a typo, its an acronym for a powerful sales tool. It stands for: Simple Unexpected Concrete Credible Emotional Stories. This is taken from "Made to Stick" by Chip Heath and Dan Heath. This is a technique for making an impression on a customer. Simple (easy to understand) Unexpected (A twist forces people to pay attention) Concrete (Use examples or details to make the idea real) Credible (Make the idea believable, use testimonials) Emotional (Get the customer engaged with the story) Stories (Stories make ideas memorable). This is a good technique and "Made to Stick" is a great book.
Keep Smiling, Keep Selling!
Thanks Jim Busch
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