Weekly quote

Here's one of the best descriptions of good advertising that I've ever heard. This quote is one of the "100 Leo's" that advertising legend Leo Burnett compiled in his book.

Advertising says to people "Here's what we've got. Here's what it will do for you. Here's how to get it."

It doesn't matter if your customer is selling Cadillacs or candy bars, this formula works. In my experience many ads lack the "Here's what it will do for you" portion of the program. This is always a mistake, benefits motivate shoppers to take action.

Keep smiling, keep selling.

Thanks Jim Busch