Most people hate change. As advertising sales people we should embrace any change in our products. Change gives us something new to say to our clients. When a prospect says "I've heard all about your publication!" you can say "No you haven't this is brand new." This is also an opportunity to up sell current accounts. "We have this new feature, I think this would be a great time to review your account and make sure you're getting everything you can out of your program."
Don't fear change, use it to your advantage
Keep smiling, keep selling.
Thanks--Jim Busch
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