I am in St. Pete Beach Florida for the annual AFCP conference. Watching the TV in the room I am struck by how many attorney's advertise in this market. Lawyers are tough prospects but good customers. They are difficult to contact and close but have lots of money to advertise and once sold generally continue to advertise for long periods. Over the next few days I will give you my thoughts on selling them. Why should the cable, broadcast and billboard guys get all of this business.
Keep Smiling, Keep Selling!
Jim Busch
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