"Vivid" Description

I am currently reading Dan Arieley's "The Upside of Irrationality". I have read some of his other books and I always find his information interesting and useful. In his new book he touches on two things which make messages memorable. Number one is the message should be personal, it should discuss a recognizable individual. We remember people, The second point is that the more vivid the description, the more memorable the message. Specific detail makes the story believable and burns the story into the listeners brain. So the best way to get a point across is to tell a detailed story about an individual.

Keep Smiling, Keep Selling!

Thanks Jim B.