There was an interesting article in today's USA Today (August 11, 2010) about the effect of the recession on small retailers. The article states that the economic contraction has hurt small local retailer much harder than their big box competitors. It also talked about small retailers inability to locate in the best shopping areas. Check this article online. It offers some good conversation starters and highlights the importance of advertising. Our papers permit small retailers to be "Big Frogs In A Little Pond" and by attracting people to their locations we can help them offset their less favorable locations. In short we level the playing field for the little guys.
Keep Smiling, Keep Selling!
Thanks Jim Busch
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment